Representation Analysis

         The tide commercial featured a woman and her daughter. The mother is white and very formal and feminine. She is sitting on the coach with her legs perfectly crossed, in a white skirt and pink, fitted top. Also the living room it is set in is perfectly posh, just like the mother, with feminine patterns and hints of pink. However, her daughter is dressed up in boy clothes, as this is what she prefers, and the mother explains that she does not like it and secretly wishes that the tide didn't get out the stains. The environment created in this commercial is stereotypical toxic, as it only represents the white middle class, and the mother should be fully supportive of what her daughter prefers to wear. Especially with the new waves of support and inclusion towards gender fluid clothing in society, the representation of a basic white mother who expects her daughter to be the same is very outdated and should not be advertised. This commercial would make the public feel as if this perfected version of a home is what is expected from a typical American and that girls are not supposed to wear boy clothes. However, this is not true and I believe non inclusive and single-minded ideals like this should not be represented in modern commercials.

        The H&M commercial is very inclusive and accurately represents the diversity and acceptance in today's society. They show many different races and ethnicities, boys dressed in girls clothes, girls dressed in masculine clothes, different age groups wearing "younger" looking clothes, and different genders wearing any color or style they please. The fluid representation of all people in this commercial would make all people feel included, as it romanticizes all the different possibilities of what people could look like. I personally love this commercial and I believe it would leave its viewers feeling inspired and appreciated.