The music marketing project required strategic brainstorming, planning, and research before diving into the production and presentation. After choosing our song, my group and I immediately went into juggling ideas on the vibe and persona we wanted to market our artist with, as this has an effect on the specific marketing choices we were going to make. However, before constructing our marketing plan, we conducted research in order to learn more about how artists in country music are promoted and find inspiration.
The first step in conducting our research was finding two successful country music record companies from which we would choose our four artists to do case studies on, two from each label. We decided on Kacey Musgraves and Carrie Underwood from Universal Music Group Nashville, and Blake Shelton and Dan + Shay from Warner Music Nashville. We chose these four artists because they are all current, popular, and successful country music artists that corresponded well with the artist we were planning on developing. We did research on and looked into each one of them, compiling information on the marketing strategies and distribution plans used in order to build their careers into a graphic organizer. This research greatly contributed to our understanding of the genre and successful techniques used when promoting an artist, therefore, this information inspired our own marketing and distribution plan we created.
One of the main factors that contributed to the specifics of our marketing plan was the target audience for our artist's music, who we named Daisy Davis. We discussed this factor and concluded that our Daisy's listeners would consist of mostly teenage and young adult girls. Therefore, much of our marketing plan had a great focus on social media, as social media is very popularly used within this age group. For example, we created a twitter, instagram, and youtube account for Daisey. Her posts would consist of teasers and promotions for albums and music videos that are going to be released, along with more personal posts in order to develop the image that Daisy is a regular girl that people could connect and relate to. We also developed a website in order to have an outlet that provided easy access to Daisy's music and updates.
Last was the music video which consisted of shots of "Daisy" singing the song while also showing scenes that developed a storyline. This plan portrayed Daisy as an artist while also being captivating and entertaining.
