I am currently working on a music marketing group project in aice media studies. The project includes multiple components, so it requires a lot of planning. My group and I have been brainstorming a multitude of ideas that will help our project reach its full potential. My group and I have created a doc in order to combine all our ideas into one well-planned process. While it may be difficult to incorporate each member's ideas, we are doing the best of exemplifying each of our best contributions to the overall project. By using this doc my group will be able to formulate an exact plan of the ideals we wish to add into our music video and marketing campaign for the artist we are creating.
Before fully diving in to the planning process of our project, my group and I did research on artists that we believed to be similar to the artist we are creating, who creates country music. We did four study cases on country music artists in order to analyze the marketing, distribution methods, and fan interactions that go into building them as an artist. We used this information as inspiration towards how we should build our artist's brand. All of the research was organized into a chart that we have been continuously referring back to as guidance throughout our planning process.
Research Chart on Country Music Artists
My group and I are now working on planning out the specific actions we are going to take in order to promote our artist. For example, we were discussing a method we can use in order to incorporate fan interaction and marketing into one mission, similar to Kacey Musgraves Street Team that is explained in the chart. We also planned out the image and vibe we would like to create for our artist. We plan on marketing her as a sweet, hometown country girl, and keeping all visuals that are included in her marketing to a flowery, bright, and nature theme.
We also discussed what we believe would be the target audience of our artists music, and decided that it would most likely be teenagers and young adults. This will greatly effect the way we market our artist and the distribution methods we will follow. For example, we would make the music available on platforms that are most common with young people, and create social media accounts that have users mainly in the targeted age group.
